AI🌪️Thursday Frontiers Unveiled: Adobe’s Sora Rival, OpenAI’s Roadmap, and the Battle for Ethical AI

The world of AI is evolving at lightning speed, and today’s updates are nothing short of groundbreaking. From Adobe’s powerful new AI video generator to OpenAI’s ambitious roadmap for GPT-4.5 and GPT-5, innovation is at an all-time high. Meanwhile, ethical concerns continue to make headlines—Scarlett Johansson is calling for AI regulations after a deepfake controversy, and Elon Musk is reshaping his OpenAI bid based on governance terms. As AI continues to shape our future, staying informed is more crucial than ever. Let’s dive into the latest developments driving the next wave of AI transformation.

1. Adobe's AI video generator—a Sora rival—goes public

Adobe’s Generate Video is now in public beta, letting users create 5-second AI videos in 1080p using text or images. Integrated into Firefly’s web app, it offers new UI, Creative Cloud support, and commercial-ready AI tools. Competing with Sora, Veo, and ByteDance, Adobe emphasizes copyright-safe content. Two new Firefly subscription plans start at $9.99/month, offering credits for video/audio generation. Adobe also introduced Scene to Image and AI translation tools. With a 4K model and faster processing on the way, Adobe is positioning itself as a key player in AI-powered video creation.

Adobe’s Sora-rivaling AI video generator is now available for everyone

And Adobe says its own model is “production ready.”

The VergeJess Weatherbed

2. OpenAI unveils roadmap for GPT-4.5 & GPT-5

OpenAI CEO Sam Altman announced that GPT-4.5 will launch soon, followed by GPT-5 in the coming months. The company is merging its AI models for a more seamless experience, eliminating the need for users to choose between different versions. Free ChatGPT users will access GPT-5 at a standard level, while Plus and Pro subscribers will unlock enhanced intelligence with features like voice, deep research, and advanced search. Altman emphasized OpenAI’s goal of making AI more intuitive, ensuring it "just works" for users without unnecessary complexity. The future of AI is getting smarter, simpler, and more powerful.

OpenAI lays out roadmap for GPT-4.5 and GPT-5 release

OpenAI CEO Sam Altman shared the roadmap for GPT-5 and GPT-4.5, and revealed that o3 will no longer launch as a standalone model.

BGRJacob Siegal

3. Scarlett Johansson pushes for AI laws after deepfake controversy

Scarlett Johansson is speaking out against AI misuse after a deepfake video falsely portrayed her condemning antisemitism. The AI-generated clip, featuring other celebrities, gained traction online, sparking her call for urgent legislation to regulate AI abuses. Johansson, a longtime advocate for AI protections, warned that unchecked AI poses a severe threat, urging the U.S. government to take action. She emphasized that AI-generated misinformation can distort reality, spread hate, and harm individuals. With deepfakes becoming more common, Johansson's stance highlights the growing need for laws to safeguard public figures and everyday users from AI-driven deception. #AI #Deepfake #Legislation

Scarlett Johansson calls on lawmakers to address AI after fake video of celebrities condemning Kanye West’s antisemitism goes viral | CNN

Scarlett Johansson is condemning antisemitism and calling for legislation to protect the public from artificial intelligence after a deepfake video of her and other celebrities, created with the technology, widely circulated on social media this week.

CNNElizabeth Wagmeister

4. Elon Musk may drop OpenAI bid if board agrees to terms

Elon Musk has offered to withdraw his $97.4 billion bid for OpenAI’s nonprofit if the company halts its transition to a for-profit model. His legal team insists the bid is serious and aims to preserve OpenAI’s original mission. However, OpenAI’s board swiftly rejected the offer, arguing the nonprofit is not for sale. This move follows Musk’s lawsuit against OpenAI, accusing it of anticompetitive practices and fraud. OpenAI, initially founded as a nonprofit, has shifted to a capped-profit model and is now restructuring as a public benefit corporation, a move Musk seeks to block. The legal battle continues.

Elon Musk will withdraw bid for OpenAI’s nonprofit if its board agrees to terms | TechCrunch

A lawyer for Elon Musk said the billionaire will withdraw his bid for OpenAI’s nonprofit if OpenAI’s board of directors agree to terms.

TechCrunchKyle Wiggers

AI is evolving at an unprecedented pace, bringing both groundbreaking innovation and critical ethical debates. With Adobe stepping up in AI video generation, OpenAI pushing forward with GPT advancements, and ongoing discussions around deepfakes and governance, the landscape is shifting rapidly. As these technologies continue to shape our digital world, staying informed is key. Whether you're an AI enthusiast, a developer, or just curious about what’s next, the conversation is far from over.

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